Black Friday Email Templates

Are you looking to get ready for Black Friday in 2024, I can help with tips, tricks, and templates? Just like in game of thrones “Winter is coming”, “Black Friday is coming” and you need to be prepared after the covid-19 pandemic.

After all these great Halloween campaign ideas, you might be drying up with inspiration.

So you need a fresh email, now it’s time to really decided to go big or go home.

Back Friday is like Game of thrones, with all moving parts, from inbox placement to good email templates.

Lean how not to get beheaded this Black Friday.

black friday email templates

You maybe thinking what now, we all been there and it’s about assessing and adjecting what you been doing or totally go for that shock, wow factor the subscribers will love.

So, like I suggested before go big or home, with your Black Friday email templates, let us help you create engaging and flexible campaign that will lead to a successful Black Friday.

Black Friday Email Content

Always look at the historical campaign results and repeat your successes but plan for these subscribers that could be enticed back by a win back campaign.

Discuss these questions with your team:

  • What did we do last year that subscribers reacted to positive and negative?
  • Do you want to push your subscribers to your products or steadily drive engagement for next year?
  • Do you have genuine items on sales that customers will buy?
  • How can you target your customer to send them the right sale at the right time?
  • Will multiple Black Friday Email hurt your sending reputation and list quality?

The best tip I can give is send quality over quantity, so what this mean is do not make your emails to big and do not send to many emails to the same subscribers.

People aka your customer are smart and will re-act to your emails, either they want your products, or they don’t and if they are already on your list, they like what you’re doing, so try not to hurt your email list for the future.

One other important tip – let your subscriber know your send more emails and add a time out option for Black Friday Emails, this way you know who does and doesn’t want these emails and you can suppress these customers for Black Friday

Black Friday Spam Words

Go carful when sending emails with SPAM trap content keywords like (SALE, FREE, WIN) all caps could get you in the spam filters.

I know it’s hard to tell people you got a sale, but you need to be smart about subject line and pre-headers.

This tip is not just to pre-header and subject lines it also is important your content does not contain spam trigger words, this where techniques of images and HTML text will come in handy.

If you need to use all caps do this in an image or use css to style this.

Image of a black friday email template with call caps content - the advice on the image is to use css or an image if you have to use know span key words like: FREE, WIN, SALE.

Be honest, always deliver

Use fun and mysterious subject lines, content, and image. But don’t over promise and under deliver

this will lead to unsubscribes and effect future (ROI) return on investment.

focus on genuine savings, with good discounts this will keep the trust and hopefully more sales on Black Friday or in the future.

100% FREE BLACK FRIDAY example of not what to do when offering free product or sales.

Black Friday FOMO email campaigns

(FOMO) - fear of missing out or (FOL) fear of loss, will kicks in for many customers on Black Friday Emails who love a sale.

Your customers may believe they could miss out.

The best Black Friday email templates use email text and images that builds a suspense of missing out creating urgency to open and see this new offer for them over a course of a few campaigns.

Choose subject line or pre-headers on deadlines or shortage, like:

  • “Stock is low” or “One time only offer”
  • “Sale ends in 24 hours” or “Last chance”
  • “Only 5 remaining in stock” or “While stocks last”
  • “Only 2 days left” or “3 spots left remaining”

Go careful not to use “fake news” on Black Friday subject lines.

Or in your content because as said above this could cause issue, that could affect IP reputation, inbox placement and just make life after Black Friday much harder.

Show off your products all the important clicks

If your customers do not see what they like or something similar they are not going to click your products or offers, so show a range of offer or products that are in sale or only for Black Friday offers and make it easy for the customer to go directly to that product.

I find the fun within offering product that subscribers will love is personalised & dynamic content that drive engagement and click and conversion, but I am a EmailGeek.

Another tip is to be the customer when testing your campaign, make it easy, make it look great and personal to them.

make it something they don’t want to miss out on, so make sure the product is not misleading and the route to check out from email is simple so not to lose that click to conversion.

Plan not spam

Don’t spam your subscribers with emails all week long, have a plan not to spam, this will be a team effort with data and design and strategy.

Your customers may believe they could miss out.

You will be ignored on Black Friday if you keep sending emails with little to no value, there are some exceptions like voucher sites and spot related marketing where you must send emails based on what budgets have been agreed.

Make sure you have sent limit to agree no more then 3 emails a day, or week for that specific customer.

Your manager or head of department will not like this it, but it will protect your list – ideally less it more to keep complaints and spam scores low.

Ideas to plan not spam:

  • Time out button at the top of an emails
  • 3 emails per week limit – (Win back campaigns)
  • Targeted data driven emails
  • Longer length but smaller file size emails – (this might need an emails developer to support you on this)
black friday plan not spam - use time out bars to collect infomation before the lead yp to black friday.

Black Friday brand identity

It important to keep your brand identity on Black Friday whist emailing your customers, but its also important to be unique.

Your offer should be the main selling point, but the brand identity needs to be at the forefront of the design, so less is often more with simple Black Friday emails.

Make your customer feel confident and at home in your new design or simple design, make them feel connected and show off your brands DNA.

Focus point on Black Friday Email Design:

Collect idea around your products from all teams, run this week before don’t just go to the email team go wider.

Run competition with your designers for concepts, make sure any concepts are matched on the website or at the very least the offer is reflected.

Be fun, fair, honest with products, I know I keep saying this but being fair and honest is a must in Black Friday to keep your reputation high, being fun depends on the brand but cheeky and fun does really work.

Have an email template ready for all options you may need, at the heart of your campaign should be a Black Friday email template that will fit your design and be easy to populate that will deliver into your customer inboxes.

Go Colourful or Black or Slash Black Friday in key elements, Going colourful could be a perfect marriage for your products, make sure this fits with your brand.

Black emails are fun but you might want to consider dark mode emails and is it to much work to change your email template or is it fun you know think your subscribers would love, Splash Black Friday this could be with logo on your products or on CTAs.

Black Friday Data Driven Content to help engagment, built in Saleforce marketing cloud

There no such thing a perfect Black Friday Email, but there is such thing as a perfect email template, that will help you to reach your goal in the stressful time.

I can create this for you, but this is not purpose of this page contact me on my chat below if you need help.

Some key touch points your template needs to include

  • Brand identity is recognizable with a new theme.
  • Easy to edit and add content, links, images, promotions.
  • Quick to change the theme to reflect Black Friday.
  • Include google promotions.
  • Don’t forget your plain text also.

How to make Black Friday email stand out in the inbox

Black Friday is the hardest time of year to successfully do email marketing, most subscribers will decide within a few seconds if they want to open your emails.

So, making an impact is important as you don’t want all your hard work to go to waste once the emails have been opened.

To optimise your inbox placement, you can use google promotions and subject lines but to increase and ensure that your customer draw the attention to your offers.

we must go big and give your campaign an innovative touch. That will get your subscriber clicking and engaging.

  • Countdown timers
  • GIFs
  • Videos
  • Interactive carousels and accordions

Your business may decide to utilize efforts across several marketing channels: website pay per clicks, social media, you name it.

But email is a consent-based channel and your subscribers have chosen to be part of your email list.

Why not use your Black Friday to enhance your email marketing campaign to reward your email list for being such a faithful customer?

  • Create rewarding offer to your loyal customer – remember to mention Loyalty, Valued or Thank you – in email subject line for a better open rate!
  • Giveaway in addition to the Black Friday deals, this will help you collect extra data that you can use for other times of the year but try to have the customer at the heart of this decision.
  • Encourage recommending to friends with easy sign-up form links and mentioning this in the body or pre-header of the email to grow your contact lists.

Black Friday email examples

A picture says a thousand words, so with this simple design we have a main image and a CTA.

With small amount of text that allows the customer to see full email in one glance.

Less is more

The theme easy to edit with a few images to allow follow up emails or subscriber rewards to be replicated quickly.

Show them they want

Above is a solution I created in Salesforce Marketing cloud as a dynamic personalization, to show them what they been interested in with data at the heart of this.

Black Friday Focused

Sometimes you just want to go all out and have the fun factor in the design so go big or go home the full design, branding and theme is fully Black Friday.

Splash Black Friday away if you not got time to make a full design.

Having the right Black Friday email template

Stating the Obvious here, but no matter how amazing your prices are, you can’t afford to send out a bad looking sale campaign

This why testing and having a finished email template to work from is a must have, including this key element before you buy, build a Black Friday email template.

A few best practices to follow to get the best email templates:

  1. Get an email developer to build you responsive email so you can have any structure.
  2. Be consistent with padding, fonts size, CTA widths.
  3. CTA buttons need to be clear small text and direct to the product.
  4. Follow email best practices including accessibility & dark mode to ensure your email is friendly to all subscribers.
  5. Add Google promotions, but make this unique.

Does all this sound like a lot of work? It is but don’t worry I can help can with pre-made or custom emails I have built for all types of brands.

Black friday tip add in google promotions

Now it’s your turn: do you need help with Black Friday email

If yes, I can help as I said above, but hopefully you now know some small tips and tick to help you start to plan your Black Friday email campaigns.

A great lack friday email template is one part of the process.

The important part of Black Friday email campaign are to keep subscribers happy and not to lose your head with Black Friday targets.

Keeping a clean healthy list with a good IP is just as important as the email template you use.

Remember these Black Friday tips:

  1. Customer Focus at the heart of everything you build
  2. Plan not spam – (make sure you’re not just sending because you can)
  3. Think about the content and spam words, think about image to text radio, don’t forget plain text emails.
  4. Focus on your brand identity – (be clear about who, why, what you’re sending to your customers)
  5. Reward your loyal customer they keep you in a job.
  6. Add fun with interactive emails and GIFs but focus on email delivery.
  7. Don’t send more then 3 emails a week ideally, if you have sent more than 3 emails a week have a plan B like snooze or pause emails so you don’t have high un-subscribes or complaints.
  8. Segment your data and keep and eye on delivery rates focus on these for domains – (Gmail, Yahoo, Outlook, Apple, AOL)

At EmailGeek we believe in great emails not cheap easy drag and drop editors with poor templates.

We want you to benefit from the investment you put into email marketing, so these tips and tricks is out way of paying it forward in the email industry.

If you new to email marketing all the tips will help with any campaign in any email provider, but here is a quick start email marketing you might want to read.

If you have any questions about black friday email template or just want to chat about emails call me or hit the chat button, I love to have feed back or help you reach your email marketing goals.

Black Friday email template, that should cases lots of color and black friday theme.