I am Mark Hewington an email developer working hands on with clients for over 15 years, I can build you and your brand an email template that works perfectly.
Call me or use the contact us button below if you like a free quote or any support with email marketing or email templates. As a Email developer I can help you build simple and effective emails as shown in the example above.
Emails that I develop are mobile responsive, accessibility friendly, fully tested & ready to use.
So no matter if your using SaleForce Marketing Cloud, MailChimp, Marketo – I will be able to help you.
See More EmailsSo let start at the beginning, traditionally an email was built by apprentice and juniors, this was due to it being a bit of boring work and to get a great foundation in HTML and Tables structures.
But since the introduction of mobile first design this started becoming more of a specialist skill set, with tricky parts like learning dreaded white line I outlook and poor font support.
For instance, GoCompare ethos was creative approach with pastel colors, great images and a fun factor in the designs with customer experience was at heart of everything.
Take a look at these email to see how GoCompare would consistent change there email to keep engagement and have different but on brand themes.
Click on the images to take a full look at the designs.
This example is by Nationwide building society one the leading banks in the UK.
Nationwide needs as a customers was more about templating, having all team working from master template.
These types of emails needed to be pixel prefect as it emails purpose was more about transactional email and fast to delivery approach if key information like bank of England base rate changed, or Voting AGM or Take over from Virgin Media.
Trustpilot was more of a business-to-business focus style branding was important, but the message was the only major focus like the milestone you hit 500 reviews to 10,000 reviews, wanting you to be invested in every achievement.
Phonak was both business to business and business to consumer, they needed a robust email template with modern email technologies, like dark mode & interactive emails, but there number 1 focus was to be modular, meaning that every email creator could build with freedom any translate into any language and still have great looking emails.
From my experience working with UK company’s Gocompare, Nationwide and worldwide brands Phonak, Trustpilot.
Is that every day is different per company, this is due to the business perspective of email marketing and automation.
Let’s laser focus on email developer day to day it is building (HTML, CSS, & Email Deployment), Most tasks normally include a request to build a design based on an image or email someone likes or a full on branded PSD or Figma file.
It is your responsibility to create this or cavate what you can build and why and give example of what could work.
Then over days, weeks create a master email that is fully tested on a range of email devices and tools like litmus and email on acid – me personally I aim of 95% or 100% of perfect emails on all email test.
The same time your job could include adding content block or module to this email an email you did or didn’t create and get it working perfectly in a timely manner – this work normally is business as usual work.
Also note I am a salesforce marketing cloud developer and a email marketing geek hence why I am know as a EmailGeek.
Review by: Katie
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What Katie said:
What was said: Mark is a hard and dedicated worker, he always goes the extra mile to put the effort in where required and he’s an overall great team player. He’s always looking to improve his skills and learn new things that benefit himself and others he works with.
Review by: Michael
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What Michael said:
I loved working with Mark. From the most basic html questions all the way to complex AMPscript and SQL
queries in Marketing Cloud, he was already ready with advice and a solution.
Despite working from different offices, his open and friendly approach bridged any potential communications gap
and made working together enjoyable as well as productive. We worked together at 2 different companies and
I look forward to working together again!
Review by: Tommy
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What Tommy said:
When taking on a project that needs to be delivered in a short space of time with high quality results you need someone with a great depth of knowledge and work ethic. Mark brought all of that and more, including teaching the team along the way. He is excellent at coding, from html, AMPscript to all things relating to SFMC.
These are just a few clients I have developed emails for.
Email developer is a dynamic and challenging job that requires a unique combination of technical and creative skills.
An email developer is responsible for creating and designing emails that are visually appealing, user-friendly, and optimized for various devices and email clients.
They must ensure that emails are delivered to the inbox and not flagged as spam by the email provider.
One of the primary responsibilities of an email developer is to write clean and efficient HTML and CSS code that is compatible with all email clients.
This requires a deep understanding of the intricacies of email clients, which can vary widely in their support for HTML and CSS features.
In addition, email developers must also be proficient in designing and creating responsive emails that are optimised for various screen sizes and devices, including desktops, laptops, tablets, and mobile phones.
Another essential aspect of being an email developer is to stay up to date with the latest email design trends and best practices.
This includes keeping abreast of changes to email client support for HTML and CSS features, understanding how to use images effectively in emails, and optimising emails for deliverability.
Email developers also work closely with email marketers to ensure that emails are aligned with the overall marketing strategy and are designed to achieve specific business goals.
They may be responsible for A/B testing different email designs and layouts to determine which ones are most effective at driving user engagement and conversions.
Overall, being an email developer requires a unique combination of technical skills, creative abilities, and attention to detail.
It is a challenging but rewarding profession that offers ample opportunities for professional growth and career advancement in the fast-paced world of digital marketing.
Hiring an email developer can significantly enhance your business email marketing this leads to improved customer engagement higher conversion rates and a stronger overall brand presence.
In today fast-paced world, where email remains the most effective communication channels.
having a dedicated expert to manage and optimize your email campaigns is invaluable. Below are several reasons why you should consider hiring an email developer:
As a email developers we possess specialized skills that go beyond basic HTML and CSS coding. we understand the nuances of email client compatibility, ensuring that your emails look great across all platforms.
Whether its Gmail, Outlook, or Apple Mail. This expertise is crucial because emails that don't render correctly can lead to a poor user experience, ultimately affecting your campaign's performance.
This expertise is crucial because emails that don't render correctly can lead to a poor user experience, ultimately affecting your campaign's performance.
As a email developers we have a deep understanding of responsive design, which ensures that your emails are optimized for mobile devices.
Given that a significant portion of email opens occur on mobile, having emails that are mobile-friendly is no longer optional. It's a necessity.
Being a email developer we always ensure that your content is easily accessible and visually appealing on any device.
As a email developers we will always encourage leveraging data to create personalized email experiences for your subscribers.
We will develop dynamic content blocks that change based on user behavior, preferences, or demographics, making your emails more relevant and engaging.
This level of personalization can significantly improve open rates, click-through rates, and overall campaign effectiveness.
Additionally, email developers can integrate advanced features like countdown timers, interactive elements, or product carousels that make your emails more engaging.
These features not only capture the recipient's attention but also drive them to take action, leading to higher conversion rates.
A/B testing is a crucial aspect of any successful email marketing strategy.
As a email developer we will set up and execute or train you how to A/B tests to determine what elements of your emails resonate most with your audience.
Whether it's testing subject lines, call-to-action buttons, or email layouts, these insights can help you refine your approach and improve your results over time.
Furthermore, we can analyze the performance of your email campaigns and provide actionable recommendations for optimization.
This data-driven approach ensures that your email marketing efforts are continually evolving and improving.
Hiring an experienced email developer like me allows your team to focus on other important aspects of your business.
Rather than spending time trying to troubleshoot coding issues or learning the intricacies of email development.
You can rely on a dedicated expert to handle these tasks efficiently.
As a email developer we will encourage automate various aspects of your email marketing.
Such as setting up automated email sequences for onboarding, re-engagement, or abandoned cart emails.
This automation will not only saves time but also ensures that your emails are sent at the optimal time, increasing the likelihood of engagement.
Maintaining brand consistency across all your marketing channels is essential for building brand recognition and trust.
As email developer we ensures that your emails align with your brand's visual identity and messaging, within the niche rule set of the inboxes we need to render well on.
We will create templates and guidelines that make it easier to maintain a cohesive look and feel across all your email communications.
Ensure consistency in design and messaging reinforces your brand's identity and makes your emails instantly recognizable to your audience.
This familiarity can lead to increased trust and loyalty, ultimately driving better results from your email marketing efforts.
Email development can be complex, with various challenges arising from different email clients, devices, and user behaviors, costing a lot time and previews on expensive software.
Whether it's a rendering problem in a specific email client or an issue with tracking links, an email developer has the expertise to resolve these problems efficiently.
Our problem-solving skills extend beyond just fixing rendering issues - we can also anticipate potential challenges and implement preventive measures to avoid poor customer experience.
A good email developer will take a proactive approach ensures that your email campaigns run smoothly and achieve the desired outcomes.
While hiring an email developer may seem like an additional expense, it can be a cost-effective investment in the long run.
The expertise they bring can lead to more successful campaigns, higher conversion rates, and ultimately, a better return on investment (ROI).
By optimizing your email marketing efforts, an email developer can help you achieve your business goals more efficiently.
Additionally, having an in-house email developer can reduce the need for outsourcing email design and development tasks, which can be more expensive and less flexible.
An email developer can work closely with your team, providing tailored solutions that meet your specific needs.
The digital marketing landscape is constantly evolving, with new trends, technologies, and best practices emerging regularly.
An email developer stays up-to-date with these changes, ensuring that your email campaigns are always on the cutting edge.
Whether it's adopting AMP for email, implementing interactive elements, or optimizing for dark mode, an email developer can help you stay ahead of the curve.
Staying current with industry trends not only keeps your emails relevant but also demonstrates to your audience that your brand is innovative and forward-thinking.
This can set you apart from competitors and enhance your brand's reputation.
Security is a growing concern in email marketing, with phishing attacks and data breaches becoming more common.
As a email developer I implement security measures to protect your email campaigns and your subscribers' data.
This includes using secure protocols, encrypting sensitive information, and ensuring compliance with data protection regulations.
By prioritizing security, you not only protect your business and customers but also build trust with your audience.
Subscribers are more likely to engage with your emails if they feel confident that their information is safe.
Understanding the performance of your email campaigns is essential for making informed decisions.
Being a email developer you should be able to set up advanced tracking and analytics to provide detailed insights into how your emails are performing.
This includes tracking open rates, click-through rates, conversion rates, and more.
With this data, you can identify what's working and what needs improvement, allowing you to optimize future campaigns for better results.
A talented email developer can also create custom reports that align with your business goals, giving you a clear view of your email marketing performance.
In a crowded digital marketplace, standing out is crucial. By hiring an experienced email developer, you gain a competitive advantage by ensuring that your email campaigns are top-notch.
Well-designed, personalized, and optimized emails can set you apart from competitors who may not have the same level of expertise.
This competitive edge can translate into higher engagement rates, better customer retention, and ultimately, increased revenue.
In a world where consumers are bombarded with emails daily, having a developer who can make your emails stand out is a significant asset.
Finally, hiring an email developer is an investment in your long-term success.
Email marketing is not a one-time effort but an ongoing process that requires continuous improvement and adaptation.
A proven email developer can provide the expertise and support needed to sustain and grow your email marketing efforts over time.
By building a strong foundation with the help of an email developer, you can ensure that your email marketing strategy remains effective and relevant, driving long-term growth for your business.
In conclusion, hiring an email developer offers numerous benefits that can significantly enhance your email marketing efforts.
From improving deliverability and performance to ensuring brand consistency and staying ahead of industry trends.
As a expert in email development you will brings a wealth of expertise that can help a achieve your business goals.
Investing in an email developer is not just about creating better emails alone.
It's about building a more effective, efficient, and successful email marketing strategy that delivers results now and in the future.